Tips & Tricks — social media marketing

Facebook is an incredible place to take advantage of passive marketing. After all, everyone's on Facebook! The nice thing too, is that the target demographic that you should be targeting for your photo booth (people between 24 and 44 years old) are the people who are using Facebook the most. So, what can you do to use Facebook to market your photo booth? Let's jump in! Your Profile / Page Make sure your brand identity is consistent throughout your Facebook page.  The first thing you should do to market your photo booth on Facebook is having a profile picture that is your...

Insurance is never the most exciting topic to talk about, but it's something that you absolutely need. Not only is it important to protect your business and equipment, but it's essential in order to protect yourself from any potential lawsuits. We're not licensed insurance brokers, so it's crucial that you reach out to one in your area for guidance. What we will discuss today, however, are some of the insurance terms and what they mean so that when you meet with your local broker, you have a better idea of what to ask for and what they're saying. Your Property Your...

You're about to book your first gig, congratulations! While you may have an idea of some of the booking procedures you should follow, we've come up with a list of some things that you should be mindful of to help streamline your photo booth booking procedures. After all, the last thing we want is for you to work hard and to get burned because of something silly. Let's dive right in! Tips for Streamlining Your Photo Booth Booking Procedures Deposits and Retainers A way to streamline your photo booth booking procedures is making sure you're taking a deposit or retainer....

Adding a photo booth to your photography business can increase your overall profit by up to 49% percent. That's crazy! But we here at Photobooth Supply Co don't like to give you numbers without reasoning. We want you to understand exactly how you can increase your profit so that you're able to get out there and make that money! So, let's break it down. Cost of Wedding Photography For these examples we're going to assume that you're shooting engagement photos and then, later, the actual wedding. We're also going to be assuming that you charge $35 per hour for your services....

Your photo booth business is growing and you're booking more and more events. But, you're starting to realize that you're turning down a lot of events because they fall on the same day. I mean, you can't be in two places at once. If this is you, it may be time to hire some photo booth attendants in order to double book those events. Today, we're going to be going through the process of hiring photo booth employees, what to pay them, and everything else you could ever need to know! What Kind of Employees Should I Have? So, this...

So you've finally booked your first event and the big day has come.  Now what? It's important to be prepared for your event as well as know some photo booth etiquette. Today, we're going to be going over how you can prepare for your event and the proper etiquette you should follow so that you can go into the event relaxed and ready to provide the best guest experience possible. Make a List This is so important, yet so many photo booth owners seem to forget. But no worries, it's super simple! Make a checklist of all of your equipment...

Networking is a crucial part of owning a photo booth business. After all, you want people to be talking and thinking about you and your photo booth business. So, how do you network? Everyone has varying levels of networking experience, but regardless of if you're a networking newbie or a networking pro we have some tips to show you how to network your photo booth! Positivity Be positive! I know it may sound simple, but it's also the most difficult to change. Some of us aren't positive people and while that's okay in our personal lives, you need to make a...

What a night, right? You've captured countless memories, provided the best guest experience possible, and it's time for the final step. Post-processing. What is post-processing? Well, it's whatever you do to the photos after the event has ended.  While this is going to vary from person to person, we're here to give you some tips in case you're new to the photo booth industry. Let's dive in. Watermarking This is a controversial topic amongst photo booth owners. Some like to watermark their images, while others think it looks tacky. At the end of the day, watermarking is a great way...

Marketing your photobooth business is more than just going out and getting your first free event as we talked about in our last article - Secrets to Pricing Your First Photobooth Gig. You want to continually market your photobooth throughout the entire year - you can't get lazy! Keep in mind that whatever you do now is probably not going to pay off until six months to a year in the future especially because most people don't have photobooth events every single weekend. That means that you need to get them ahead of time and have people constantly thinking about...

Working an event for free can be a controversial topic amongst photo booth owners. The reality is, however, that it can be incredibly beneficial for your photo booth business. With that said, there's a way to do it properly. Today, we're going to be going over a few tips that'll help ensure that when you offer a free event you're doing it in the most beneficial way possible. Let's jump in! Charity Events If you're going to host an event for free, try to do so at a charity event, particularly for a charity that you're passionate about. Why? Well,...

Props are an essential part of any photo booth. After all, who doesn't want to pose with a funny mustache or cool bowtie, right? But, props can also be incredibly profitable for you and your photo booth business. In this article, we're going to be discussing some important tips for purchasing props for your photo booth to ensure that you stand out from the competition.  Find a Signature Prop Find an unusual prop that you think that your guests would enjoy. I know it may sound odd, but if you offer a prop that nobody else does, it'll make you...

If there's one common theme amongst photographers, it's that we love what we do, right? I would argue that it's one of the few careers that people get involved with for the money, but rather the passion. With that said, I think it goes without saying that it's easy to get burned out. Long weddings, constantly running around on your feet, countless hours of editing photos, do I even need to keep going? That's part of the reason photo booths are so amazing. Sure, we might be a little biased here at Photobooth Supply Co, but there's no denying how...