As most everyone knows, we're experiencing unprecedented times due to the COVID-19 virus. Events across the US and Canada have been banned in hopes of reducing the spread of this incredibly contagious virus which has directly affected many small businesses nationwide.
With that said, we here at Photobooth Supply Co are committed to helping our photo booth owners and community during this time by providing resources and materials to overcome the effects of this virus.
We truly hope that we can make this difficult time just a little easier for our PBSCO family.
We've written an article that's full of small business resources for our customers in the United States, Canada, and the United Kingdom. If you haven't seen it, feel free to check it out here.
On top of the resources that are being provided in various states and countries, the United States has announced that it will be distributing a $1,200 stimulus check to all individuals. Today we're going to share a little bit of information about the stimulus check and what you could do to drive business until this blows over.
Do I Qualify for the Stimulus Check?
Individuals with an adjusted gross income of less than $75,000 or married couples with less than $150,000 will receive the full amount, while those earning more will see a reduced check based on their income. The IRS says it will use taxpayers' 2019 tax returns, or 2018 depending on which ones have been filed, to determine the amount.
According to US Secretary of the Treasury, Steven Mnuchin, the stimulus checks will be sent out within three weeks. The funds will be sent via direct deposit using the banking info from the latest tax return. In the case of those who don't have their direct deposit info on file with the IRS, the agency plans to create a website where people can submit their details.
How Can I Drive Business During This Time?
While you may be out of work due to the lack of events, we've come up with some ideas to help better your business for when this storm blows over.
Let's make sure that we come back stronger and better than ever before!
Are you ready? Because we are!
Dust Off Your Blog
Your website likely has a blog and if you're anything like us, it's probably collected some dust over the last few months.
It makes sense, we get it. After all, it's much better to be out booking events than writing on your blog.
But don't forget the importance of an active blog and the role it plays in SEO (Search Engine Optimization)! Take this time to update your blog with photos from events, projects you're working, new equipment you've recently purchased, whatever it may be! Update it!
This will help drive traffic to your website and people will know who to look for when booking their events in the coming months.
Update and Streamline Social Media
While social media tends to be easier than a blog to maintain updated, sometimes it can be neglected as well.
Just like we mentioned with your blog, take a look at your social media and make sure to do any necessary updates or changes to streamline your brand identity.
After all, more and more clients are finding their photo booths on Facebook and Instagram. Making a good first impression with your feed is more important than ever before!
Create Some New Designs!
Take advantage of the time you have to open Photoshop, or your design app of choice, and create some new templates!
When the surge of events comes later this year, let your new designs shine like never before!
Check out another article we've written that goes into detail about mastering your design workflow!
I Was Going to Purchase a Photobooth, But ...
We understand that the timing of this virus hasn't been great for people looking to get into the photo booth industry. But don't worry, we have a solution!
We are implementing a new campaign called $100, Make You Holla! For $100, we will give you all the benefits of owning our Salsa Photo Booth, including marketing materials.
This is a great time to start your website, social media presence, and begin building your business. Don't forget the crazy surge of events we'll be seeing later this year!
If you would like to read more information about booking your clients before you buy, check out this article! And if you're interested, feel free to request a demo here with one of our Photobooth Strategists. They're happy to answer any questions you may have!
We hope that everyone stays safe in the following weeks. The faster we work together as a community to kill this virus, the faster we can get back to doing what we love - taking photos!
Check out our other blog posts here and don't hesitate to reach out with any questions.
We here at Photobooth Supply Co. wish you all the best ❤️